Look Document for CD/DVD Digipack Cover etc.

Costume	Pink dress with a cream waistcoat and black high heels. Pink has conventions of feminine and girly, this helps appeal to the female audience. The black heels enhance the seductive image to appeal to the male audience and the bare legs attract the male attention further with the ‘male gaze’ found by Laura Maulvey suggesting that the attention is directed to sexy female body parts for the pleasure of men.
Set	Terrace in the middle of Barbican, natural lighting.
Props	A bin was used in the original picture to lean the foot on so that on the digipack cover she can have her foot balancing on the word ‘Lizzie’. Also a railing was used for the artist to rest her hand. However these were edited out on the final draft of the cover.
Lighting	Natural lighting was used. Keeping everything natural helps the artist’s image by showing that she is a ‘real woman’ just how she was created, unlike many celebrities who have plastic surgery etc. This gives out a positive image to the female audience and helps show that females don’t need any plastic surgery etc to look attractive.
Colour Scheme	Pink and black. Due to the conventions of these colours I thought they would be the best as stated earlier pink has conventions of feminine and being a soft colour whereas black is more mysterious even slightly dangerous as it has conventions of unknown. This is great for the artist as she is unknown and it can portray she has a different side to being girly etc.
Camera Style	Low angle to show empowerment and superiority.  Follows conventions of many female R’n’B singers who are filmed and photographed in low angles as it shows superiority and strength.
Editing Style	Cut the background out of the picture and changed it to a black background.
Special FX	Slight outer glow and satin as well as colour contrast. These resulted in the picture having a nice cartoon effect which is popular in many Kanye West albums and videos.
Performance	N/A
Kinetics	N/A

First Draft of Digipack and Sketches

A rough sketch of my digipack.

This is the front cover of my digipack. I have chosen the colours of gold as it has conventions of richness and good quality which is what I want my digipack and video to have. Black gives a sense of mystery as the artist is new and unsigned people will wonder what kind of genre her music is,  what style she is etc. The floral design gives a delicate touch almost like 'as delicate as a flower' which contradicts her seductive pose. This also helps to aim the digipack at both male and female audiences as the flowers attract the females whereas the seductive pose attract the males (male gaze- Laura Maulvey.).However I do think I need to make the lines around the artist's picture more defined as to not look too photoshopped.

I have decided to add the lyrics to the inside cover of my digipack. I have decided to keep the same design as the cover to keep the gold and black theme going. However I need to change the picture of the artist to a more flattering one to enhance her beauty and appeal.

The back of my digipack I have decided to once again keep the floral black and golden theme and the 'save the pain'. However I need to improve the wording of the tracklist and add a picture or two of the artist.

This is a sketch of the advert of the digipack. I have not decided whgat picture I shall use yet but will definatley include a picture of the cover of my digipack and the banner which contains the hmv, facebook and itunes logos. Furthermore I have decided to keep the fonts used the same as those on the digipack for synergy and keeping with the themes.

Research on Album Adverts

I have chosen 4 of the following album covers that best grab my attention.

Firstly, I have chosen Lady Gaga's Fame monster advert. Although it is not very informative the picture grabbed my attention. Lady Gaga is well known for not following conventions of the mainstream pop genre she represents, therefore it was only right that not even her advert should follow the conventions. There is a theme going on however, about monsters, the actual word monster followed by the 'horror' picture as well as the cross symbol created by the 't' in 'monster'. These all have both connotations of horror and denotations, meaning it actually looks scary. I liked this advert because it is different and attention grabbing, it would easily get a reaction if shown on a billboard in a busy street and I want my advert to have the same effect. However I do not want to exclude information about the album on my advert unlike this one.

Unlike the Lady Gaga advert this advert is very sweet and girly with a hint of sexual fantasy about it. Katy perry is standing in a paddling pool with shorts and a belly top, alongside the obvious sexual connotations the song being promoted is called 'I kissed a girl" needless to say, a topic many male teenagers are known to like. I believe the sexuality of this advert is very effective as this appeals to a wider male audience not just female . I have decided I may be using the sexuality of my artist to help promote the product as it is a very effective method and allows a wider audience base.

I decided that this advert is rather effective due to the bright colours and lights in Tinchy Stryder's sunglasses and the big bold fonts. It grabs the attention of many but appeals to a small amount as it is clear by the neon colours used that this is a 'raver's' funky type music. I do not want to use the neon colours as my song is not a funky house song therefore it would be confusing for my audience to have connotations of funkyhouse on my advert. However I have decided that I will use big bold fonts as they are the most attention grabbing fonts and I want my advert to be just that. 

I believe this is a very well thought out advert, firstly Madonna is a very famous icon in the music industry and to many alike, by the comparison made to Marilyn Monroe using the effect of a famous pop art painting that Marilyn was the subject of it makes a straight comparison to glamour and sex between the two icons. The advert uses a lot of bright colours e.g. the hot pink, the bright yellow, to highlight a fun image to go along with the denotation of 'Celebration". The two themes manage to go hand in hand (Marilyn and Party) and I believe that's what makes it work. Unfortunately  this technique will not be used in my advert as once again, it is not for my genre of music.