Research on Album Adverts

I have chosen 4 of the following album covers that best grab my attention.

Firstly, I have chosen Lady Gaga's Fame monster advert. Although it is not very informative the picture grabbed my attention. Lady Gaga is well known for not following conventions of the mainstream pop genre she represents, therefore it was only right that not even her advert should follow the conventions. There is a theme going on however, about monsters, the actual word monster followed by the 'horror' picture as well as the cross symbol created by the 't' in 'monster'. These all have both connotations of horror and denotations, meaning it actually looks scary. I liked this advert because it is different and attention grabbing, it would easily get a reaction if shown on a billboard in a busy street and I want my advert to have the same effect. However I do not want to exclude information about the album on my advert unlike this one.

Unlike the Lady Gaga advert this advert is very sweet and girly with a hint of sexual fantasy about it. Katy perry is standing in a paddling pool with shorts and a belly top, alongside the obvious sexual connotations the song being promoted is called 'I kissed a girl" needless to say, a topic many male teenagers are known to like. I believe the sexuality of this advert is very effective as this appeals to a wider male audience not just female . I have decided I may be using the sexuality of my artist to help promote the product as it is a very effective method and allows a wider audience base.

I decided that this advert is rather effective due to the bright colours and lights in Tinchy Stryder's sunglasses and the big bold fonts. It grabs the attention of many but appeals to a small amount as it is clear by the neon colours used that this is a 'raver's' funky type music. I do not want to use the neon colours as my song is not a funky house song therefore it would be confusing for my audience to have connotations of funkyhouse on my advert. However I have decided that I will use big bold fonts as they are the most attention grabbing fonts and I want my advert to be just that. 

I believe this is a very well thought out advert, firstly Madonna is a very famous icon in the music industry and to many alike, by the comparison made to Marilyn Monroe using the effect of a famous pop art painting that Marilyn was the subject of it makes a straight comparison to glamour and sex between the two icons. The advert uses a lot of bright colours e.g. the hot pink, the bright yellow, to highlight a fun image to go along with the denotation of 'Celebration". The two themes manage to go hand in hand (Marilyn and Party) and I believe that's what makes it work. Unfortunately  this technique will not be used in my advert as once again, it is not for my genre of music.