Media a2 evaluation

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Save The Pain [Official Music Video] - A2 media

FInal Draft Digipack and Advert

 Inside Front                Front

Back                          Inside 

The blue border is to show the front cover and the back cover. They are not designs.

Audience Feedback

MUSIC VIDEO

What general modifications would you suggest, if any, to this music video?

What praises would you suggest, if any, for this video?

Did you think that this music video represented the R’n’B genre?

Would you watch this video if it came on the music channel  you were watching at the time? Why?

Did you like this song?

Would you purchase or download the song if this was a famous artist?

Would you purchase or download the song if it was by the independent artist

Did you think the narrative and the lyrics had a positive or negative relationship? (Did they go with the words?)

Did you enjoy the narrative? Why?

On a scale of 1-10 how far do think this is media product is similar to a real media product? (1=lowest 10=highest)

DIGIPACK 

Which front & back cover appeals to you more?

Why does that appeal to you?

Which inside cover appeals to more?

Why does this cover appeal to you?

What genre would you expect this music media product to be? Why?

What modifications, if any, would you suggest to your chosen designs? Why?

What praises, if any, would you provide for the designs chosen? Why?

Would you purchase or download the song if it was by a famous artist?

ADVERT

Which advert appeals to you?

Why does this advert appeal to you?

Would this make you want to see the product further?

Would it make you want to purchase/download the product?

What genre of music does this product seem to be from? Why?

What modifications, if any, would you suggest to your chosen designs? Why?

What praises, if any, would you provide for the designs chosen? Why?

Results

Music Video Findings- 30% of people asked offered modifications whilst 70% offered praise and reasons for liking the video.
75% thought it represented a music video from the R'n'B genre whilst 50% said they would watch the video if it came on a music channel.
Over 60% liked the song and over 40%would purchase/download the song if she was an independent artist. 70% thought there was a positive relationship between the narrative and the lyrics.
Over 70% enjoyed the narrative and the mode rating given for resembling a real media product was 8.
It is clear from the feedback that there is a lot of positive feedback. I believe this allowed me to understand roughly what appealed to the audience most in turn letting me use the same techniques on my ancillary texts too.
Digipack Findings- My digipack was said to appeal most both times. 
The mode genre guessed was R'n'B whilst just over over 40% offered praises leaving 60% to give some modifications towards the digipack.
It was clear that although my digipack was chosen there was still some modifications necessary, this was vital as it let me pinpoint exactly what I could improve to attract a wider audience.
Advert- Once again my advert was chosen as more appealing this time modifications were offered more than praises.
Once again, the modifications allowed me to finalize my product and create an even more powerful advert

It is vital to have audience feedback, especially with a new artist where everything created needs to be great enough to attract a whole new range of audiences.

Final storyboard

I have attached the final storyboard to this blog, apologies for the lateness but this paperwork was vital in making our final media product.

 As you can see the final storyboard is far more detailed than the original storyboard from which our main themes and ideas were created.Originally the scene where the girl catches her boyfriend cheating was meant to take place in a cafe, we however changed this and thought that finding out in her own house was far more heartbreaking and thus this would in turn more effectively arouse emotions of sympathy for the actress. Originally our male lead was meant to be white to challenge the idea that black women and white men don't get together, we however changed this as we felt too much emphasis was being placed on the race of the couple not on the ideas behind our video.

Screen Grabs- Advert

As you can see, in the advert I used the same colour scheme and picture as the digipack which I thought was effective as it created synergy between the products. I thought it was important to feature the picture of the actual digipack cover in the advert for two main reasons, firstly because that was what the advert was advertising and secondly it builds the image in a person's head making them remember the cover. I thought it was effective to use the big brand logos at the top in the banner as it will allow the audience to recognise those logos and see that if these brands are playing/selling the song then it must be good enough. Once again I decided to use a seductive picture for the advert because simply sex does sell and we need as much sales as we can get so therefore this is the most effective way of advertising her product. The logos used do not really give clues about the genre of the song as they are too general, however the title and her image easily represents her as an R'n'B singer, as they follow the mainstream conventions of an R'n'B product- the singer is of African/Carribean origin and  the song is about pain etc. This in turn allows the audience to establish what genre this product represents and therefore can assume what it might be about thus making the decision whether they are interested or not. I placed the picture of Lizzie in the position as she is in the cover, in the left corner, once again leaving her bare leg in the centre of the advert and her CD/DVD cover being posed around, this was done for the same reasons stated previously in the blog prior to this.

Screen Grabs- Digipack

FRONT COVER

I chose to use that particular picture of Lizzie for various reasons, firstly I believe what she was wearing had perfect connotation towards her situation, as I have mentioned before in previous blogs, we had chosen that particular attire for her for special reasons. Her pink dress  had connotations of 'girliness' and 'girl power' whereas the coat keeps her looking mysterious which is exactly what she is, as she is a new artist people will be curious of her and what she is selling and I believe the coat plays on the mystery. I gave her a satin effect which in turn made her look like "a cartoon charater", I believe this was rather effective as cartoons are surreal and enjoyable and I think that is what she represents, a surreal image that is enjoyable by all. I made sure her leg and and her name where placed in the centre of the cover because I know how important the centre of the cover is. A person looking at the cover will automatically look at the centre point and by featuring her name and her bare, seductive leg will be extremely effective. The person will remember seeing the leg and the high heels and will either enjoy the image especially if he is a hetrosexual male or extremely dislike the image however both will arise emotion and thus with this emotion the name is looked at and remembered better than if the person had no feeling towards the image. Moreover I placed her actual body on the left of the cover and her name on the right which is effective in the western world where people are used to reading from left to right, this will also ensure that the audience see her image first before her name as to remember her for longer with more effect. I also maintained Laura Maulvey's theory of the 'Male Gaze' by attracting the male audience to her bare body parts and minimal clothing as I believe this is an effective way to market a product if you want it to become successful, as it has been proven to be extremely successful although not ethical. Lastly, I believe that by creating synergy in having her wear the same types of clothes as the ones in the video was effective as it will constantly remind the audience of who she is and what she looks like.

BACK COVER

For the back cover of the digipack I decided to have a less explicit approach, I decided to have her wearing all black but still I wanted a picture of her to be used as she is still a new artist the audience need reminding of who she is constantly. I believe the repetition of her picture is effective as it will keep reminding the audience of her image and her product, which will in turn make her recognisable and mainstream therefore being able to sell more products just because of her familiar image.  I wanted her to still show the outline of her curves but look natural and laid back almost contrasting the image on the front cover, I believe this would be effective as it shows that she has more layers and is not just a bare legged poser but also has a  laid back and natural side which will get the majority of the female audience interested in her product. I also believe that echoeing the pattern used on the front and extending it also creates synergy from cover to cover making the product once again more well known but also allowing the digipack to look slightly more professional and better organised. The name of the album is also repeated in the same format once again to remind the audience of her product which is effective marketing in itself. The tracklist is kept in the conventional layout  of all R'n'B Cd's having the songs all in one line with the numbers all together, this helps the audience establish what type of product this is and what genre it is, leaving the target audience(R'n'B listeners) to enjoy the product or people who don't usually listen to R'n'B but are curious.

INSIDE- CD SLOT BACKGROUND

 

In keeping with the seductive theme and sex appeal it was only appropriate that I should use a picture of luscious lips in a seductive lip biting pose. As you can see the artist's name and CD title are repeated for the same reasons as before, I wanted to keep the background of the CD slot as simple as I could so that most/ all the attention can remain on the actual CD which is actually the main product.

INSIDE OPPOSITE CD SLOT

Once again I decided to echo the pattern on the right hand side of the inside cover. I decided to add the lyrics as this not only reinforces R'n'B conventions of the CD but once again promotes the song and encourages the audience to sing along to the song promoting the song further.